Many lament the death of 80's and 90's era MTV. The channel has resorted to a hub for reality television and shunned the music video programs of its glory days. But television programming is becoming overshadowed by the flexibility and freedom of the Internet, and since television has abandoned music videos, the Internet has taken then up.
YouTube has become a popular way to view music videos. Lady Gaga's Paparazzi video can attest to this fact- as of right now, it has 55,312,298 views. But with a new medium for music videos comes a new way to view them. Google has done an experiment of sorts with Arcade Fire's song "We Used to Wait" from their latest album, The Suburbs. It uses HTML5, the latest revision of HTML. It also uses Google Maps and Google Street view to open up windows showing your hometown, which you type in at the beginning to the video.
While it requires you to close all other tabs and programs, the graphics and innovation in the video are quite impressive. The internet can do things television programs could never dream of, and Google's Arcade Fire video shows promise for expanding the borders of creativity for the visual representation of music.
Watch the video here- it's recommended that you do so using the Google Chrome browser.
This link is so cool. And I like your point that MTV muisc videos are not dead, they have just diversified and moved to the Internet.
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